pricing on 12 oz bottles and 22 oz bombers

[chris h]

I'm curious what most are charging wholesale for 12 oz cases (six packs) and 22 oz "Bombers" especially in the southeastern US. We're gearing up to package-we do not self distribute. An average and not specifics are fine.

[lhall]

Chris,

Take a look around your market and see what the different price points are for your competition. Most retailers are looking at a 25% margin, maybe 20% for grocery stores. Distributors are looking for a 25-28% margin, and in TN we have the good ole 17% wholesale tax.

[frigatebay]

Here in NY most wholesalers mark up 30-35% and retailers 25-35%.