admin
03-31-2008, 01:22 PM
Dutch brewer acquires Drinks Union
In further consolidation in the brewing industry across the globe, Dutch brewing giant Heineken has struck a deal to acquire Czech brewer Drinks Union, which will boost Heineken’s share of the Czech market from 9% to 12%.
The company cites “considerable growth opportunities in the Czech market” as the reason for the acquisition.
Drinks Union owns the popular Zlatopramen brand and three regional brands, Breznak, Louny and Dacick. Heineken already operates Starobrno, Hostan, Zlaty Bazant, Krusovice and the Heineken brand in the Czech market.
In further consolidation in the brewing industry across the globe, Dutch brewing giant Heineken has struck a deal to acquire Czech brewer Drinks Union, which will boost Heineken’s share of the Czech market from 9% to 12%.
The company cites “considerable growth opportunities in the Czech market” as the reason for the acquisition.
Drinks Union owns the popular Zlatopramen brand and three regional brands, Breznak, Louny and Dacick. Heineken already operates Starobrno, Hostan, Zlaty Bazant, Krusovice and the Heineken brand in the Czech market.