Distributor 'education' materials

[jim93]

To the ProBrewer community:

Could anyone give me some color on what type of information and sales pitch craft brews need to present to distributors?

I would assume that topics such as marketing & promotion plans, and product description and images would be included.

If anyone could suggest more detail on this, I would appreciate it. Do any breweries post this information online? Or are there other sources I could find examples?

Many thanks.

[admin]

Check out the 'Distribution' section here at ProBrewer. There are a number of articles that address such things as kick-off meetings with distributors, distributor expectations, the basics of setting up distribution, etc.

Click on “Distribution” under “Recent Additions” on the ProBrewer home page.

Cheers,

Tom