Small brewers have spent the last three years jumping from one business crisis to the next. Inflation is the current hurdle that most are struggling to clear, and that has been coupled with gas prices that were around $5 per gallon for most of the country and even higher in certain cities and regions.
While prices at the pump are dropping and forecasts suggest further easing, the initial sticker shock from earlier this year coupled with the hefty bills that came due are having some breweries re-think their fuel consumption and long-term plans.
There are some basic practices along with forward-thinking that can ease the burden should prices climb high again.
Better Driving and Vehicle Maintenance
While this might sound like a no-brainer, keeping a vehicle in good working order, from regular oil changes to proper air pressure in tires (and well-kept tires, too) and making sure any issues that arise are quickly delt with can keep a vehicle on the road longer and more efficiently.
The same is true with safe driving. Staying within speed limits on highways can increase fuel longevity, while also keeping safety top of mind. Having a company policy on speeding and tickets can keep drivers aware and responsible.
Mapping Software
Large companies that deliver have invested millions of dollars into mapping software that create not only efficient routes for timeliness but also allow for reduced fuel consumption. For companies that self-distribute or that focus on direct to consumer, having even a simple software that plots efficient routes between stops can save time, hassle, and money.
Alternative Fuel
Biofuels have been in the beer space for decades, with Coors being an early adaptor of turning beer waste into ethanol. There are options for smaller breweries to get biofuel efficient vehicles that can be used for deliveries or company business, but it is best to check the full costs before committing, as gasoline or diesel alternatives can often be more expensive.
With the emergence of electric vehicles and many breweries offering charging stations (even some powered by solar), having a fleet of rechargeable vehicles – ones better suited for business meetings or small sixtel runs – can save a lot on gas and is also a great forward-facing image for a brewery.
Pedal Power
For the truly frugal and with great core strength, there is always the option of pedal power to deliver beer, at least within a short distance of the brewery. Departed Soles, a Jersey City, N.J. based brewery has an adult tricycle that is outfitted to hold a few sixtels or cases of beer that can quickly be delivered to local accounts without having to worry about parking, and that also allows the rider to skip leg day at the gym.