AB InBev-owned Budweiser Brewing Group has launched an automated draft dispensing system called the Budweiser Ultimate Dispense System (BUDS). The system includes an automated line cleaning system eliminating the need for retailers to clean lines manually.
In addition to automated line cleaning, the system has “cellar modules and drop lines” which eliminate hotspots, ensuring a perfect pour.
All information from keg to tap is digitally recorded and shared with the customer which provides the retailer with visibility on tap performance, quality and rate of sale (ROS). It also alerts the BUDS maintenance team of any potential quality or equipment issues before they arise.
The BUDS system has been installed and is currently being tested in a series of London locations.
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