News American Cider Association Hires New Executive Director

The American Cider Association (ACA) has announced the appointment of Monica Cohen as its Chief Executive Officer. She will succeed Michelle McGrath, who will be stepping down after nearly 8 years at the helm of the ACA.

Cohen previously served as an executive at Dairy Farmers of America (DFA) until 2022. She takes over the leadership position just 19 days away from the ACA annual CiderCon which takes place in Chicago, Illinois from February 4-7, 2025.

“I am truly excited to join the American Cider Association at such a pivotal moment for the cider industry,” said Cohen in a statement. “With the rapid growth in consumer interest and the exciting innovation happening within the sector, I look forward to collaborating with cidermakers across the country to advance this vibrant industry and ensure its continued success. I also want to thank Michelle McGrath for her exceptional leadership and the incredible foundation she has laid for the ACA.”

According to the ACA, Cohen will focus on furthering the ACA’s advocacy efforts at both the federal and state levels, driving business development opportunities for cidermakers, and continuing to grow cider’s visibility among consumers. She also aims to strengthen the ACA’s role as a leading voice for the U.S. cider industry and expand educational initiatives to help cidermakers succeed in an increasingly competitive marketplace.

McGrath reflected on her time with the ACA, saying, “It has been an incredible honor to serve as the CEO of the American Cider Association. I am proud of all we’ve accomplished together and excited to see the continued success of the industry. I look forward to seeing where Monica’s leadership takes the ACA as it continues to grow and thrive.”

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