Wood Aging, A Bit Faster
Date / Time: Wednesday, April 22nd, 2020 at 2:00 pm MDT - 3:00 pm MDT (add to calendar) Event type: Event held online Location: Price: Free Register / View: 30 Ideas for Engaging Your Local Homebrew Community
In the famed Cantillon Brewery in Brussels hangs a sign with a simple message: “Le temps ne respecte pas ce qui se fait sans lui.” This translates to “time does not respect what is done without it.” The message is a warning to brewers looking to short-circuit the process of making certain labor intensive types of beer, including barrel aged varieties.
With all due respect to Cantillon, not every brewery can afford to wait years before releasing beers. (more...)
Speaker: Matt Bolling
This rapid-fire presentation will give you ideas on how to showcase your support of the local homebrewing community! Homebrewers are one your brewery’s quintessential audiences, and are credited with much of the momentum behind today’s craft beer revolution. These are the folks who will be your most adamant supporters. If you treat them well, they will most certainly return the favor. But how do you connect with them? Come to this seminar and walk away with actionable ideas to implement at your brewery.
Learning Objectives:
Learn how to connect with your local homebrewing community Understand why homebrewers are important for the reputation of your brand Walk away with ideas for easy, low-cost ways of engaging one of the most active craft beer consumer groups in existence
Categories: Business of BeerConsumer SalesCraft Brewers Conference OnlineMarketing