Wood Aging, A Bit Faster
Date / Time: Tuesday, April 21st, 2020 at 2:00 pm MDT - 3:00 pm MDT (add to calendar) Event type: Event held online Location: Price: Free Register / View: Brewery Skeptics: Overcoming Challenges of Your Local Government and Community
In the famed Cantillon Brewery in Brussels hangs a sign with a simple message: “Le temps ne respecte pas ce qui se fait sans lui.” This translates to “time does not respect what is done without it.” The message is a warning to brewers looking to short-circuit the process of making certain labor intensive types of beer, including barrel aged varieties.
With all due respect to Cantillon, not every brewery can afford to wait years before releasing beers. (more...)
Speaker: Julie Wartell
Zoning, Parking, Crime, Noise… we’ve all heard these reasons why a city or community does not want another alcohol establishment. This session will cover identifying these governmental and community skeptics, knowing the research about the positive impacts that breweries have had on communities, and creating a strategy to overcome these skeptics. Research on economic impacts, community revitalization and crime (or lack thereof) will be discussed, including a survey of breweries, the challenges they faced, and how they surmounted them. Participants will go away with tools to more successfully move into cities and communities that may have initially doubted the positive impact of craft breweries.
Learning Objectives:
Be able to identify your skeptics Know the research around economic impact, community revitalization, and crime Conduct your own research about your local environment Create a strategy for overcoming the skeptics and challenges
Categories: Business of BeerCraft Brewers Conference OnlineFinanceLegal