Cans Continue to Grow – Now Account for 76% of Packaged Craft Beer
Featured Date / Time: Monday, April 20th, 2020 at 12:00 pm EDT - 1:00 pm EDT (add to calendar) Event type: Event held online Location: Price: Free Register / View: Navigating Pandemic Marketing – Pros of Advertising Now
The Brewers Association released its annaul report on packaging trends, which showed a 4.0% decline in packaged sales volume by BA-defined brewers in 2024 compared to the year prior. (more...)
We will discuss some of the best practices that are working with breweries around the country to help them navigate their way through marketing online in a productive manner. We will also discuss some basic marketing and advertising practices that can help folks who may be having to take on their social media alone for the first. From there we will finish the presentation with some info on why it is smart to advertise your business right now. Not just push your online/pick-up sales, but also remind people about the brand throughout the crisis and build your brand awareness.
Speaker: Warren Bondi, Beer Marketeers Bio: I have been in the craft beer world for almost 7 years. Working on all sides of the industry. Starting off with a craft beer bar, working distribution on multiple levels, working with suppliers and now running Beer Marketeers. We do marketing, web dev, graphic design, sales consulting and production consulting for breweries, distilleries and other similar businesses throughout the country.
Categories: Coronavirus CrisisCraft Beer Professionals Virtual ConferenceMarketing