ProBrewer Expert Topic • Volume 2024, Issue 07

Beyond Beer

Exploring the wide range of non-beer products within the craft brewing industry

 supported in part by Lotus Beverage Alliance

Editor's Introduction to Beyond Beer

This month, ProBrewer takes a detailed look at the many non-traditional beer products that craft brewers are now exploring to expand their customer base.

As the sales of traditional craft beer begin to slow, many brewers are looking at ways to diversify. From RTD’s to CBD/THC infused beer, hard teas, kombucha, gluten-free and more, we examine if and how brewers can infuse these products into their production to build customers and sales.

Read case studies on how craft brewers added non-beer products such as seltzer and wine to their portfolio, how one brewery found success in non-alcoholic beer, the latest trends with making hop water and much more. You will also find articles on how craft breweries can add non-alcoholic offerings to their tap rooms to build business, adding a coffee program to your brewery and how to decide which non-traditional beer products are best for you.

Also check out the ProBrewer Classifieds for new and used equipment related specifically to the production of beyond beer beverages.

Featured Articles in Beyond Beer

Why the Hard Tea Category is Growing in the Beer Space

Newly posted:

The Emergence of Hemp Derived Cannabinoid Beverages

Posted:

Adding RTDs to a Brewery Portfolio

Posted:

Publishing Soon

The following expert topic articles will be published later this month:

What's the latest with Gluten-free, how has the category evolved and is it getting traction

Brewers are Innovating in New Beverage Spaces

From the archive, posted:

FirsdTea

Brewing Beer with Tea

From the archive, posted:

Expanding into Craft Distilling for the Craft Brewer

From the archive, posted:

Looking Beyond Beer: Beverage Choice for the Modern Brewer

From the archive, posted:

Non-alcoholic Offerings Make Sense at a Brewery

From the archive, posted:

Keith Villa on CBD and THC in Drinks: Now and in the Future

From the archive, posted:

Why the Hard Tea Category is Growing in the Beer Space 

Posted

As brewers continue to spin the wheel of flavored malt beverages, it appears to have recently landed on hard tea. With a modest amount of booze, familiar flavors of herbal tannins and citrus, the hard tea is nothing new to the beverage space. Twisted Tea, part of the Boston Beer Company, has ruled the category – largely unchallenged – for decades. (more...)

Beer is Clear Favorite Over Wine and Spirits in the Non-Alcohol Category 

Posted

According to a recent poll, 58% of Americans participating in Dry January chose a low-alcohol or no-alcohol beer to help them achieve their goals. 55% of the respondents say that the quality of non-alcoholic beer has improved over the past few years. (more...)

Brewers are Innovating in New Beverage Spaces 

Posted

There was a period of time, and it wasn’t too long ago, when craft brewers were urging other brewers to stay in the beer lane. Focus on the beer, don’t think about flavored malt beverages, or other liquids, some industry leaders said. Be beer manufactures, stick to the mission, they urged. (more...)

Adding a Coffee Program to a Brewery 

Posted

There is a good amount of good coffee that goes into making excellent pints of beer. With early mash-in times, long hours, late nights, and then another early morning brewers are often looking for a caffeine boost. (more...)

Considerations in Brewing Non-Alcoholic Beer 

Posted

Earlier this year at the Craft Brewers Conference in Minneapolis Pro Brewer sponsored a panel focused on the non-alcoholic beer space. Three panelists – Garrett Oliver of Brooklyn Brewery, Bill Shufelt of Athletic Brewing Co., and Keith Villa of Ceria Brewing – joined Beer Edge Editor John Holl for a wide-ranging discussion on process, flavor, and consumer preferences. (more...)

Expert Panel Explores Non-Alcoholic Craft Beer as Segment Continues to Grow 

Posted

The U.S. non-alcoholic beer market surpassed $9.5 billion in 2019, and is projected to see a steady compound annual growth rate of 7.5% between now and 2026, according to Global Market Insights. More and more craft brewers are looking to the growing segment, not only to tap into the growth potential, but also to fulfill a need of their customer base, who often will switch back forth between full-strength beers and an occasional N/A. (more...)

Brewers Not the Only Ones Diversifying – Wine Makers Getting Into Cider and Beer 

Posted

It’s well-known that many brewers these days are diversifying into a variety of other beverage products, chasing the ever-changing consumer tastes. But its not just brewers who are looking across the beverage spectrum – wineries are diversifying as well. (more...)

A Third of Craft Brewers Now Make Non-Beer Beverage 

Posted

One third of all craft brewers in the US now make some variety of alternative beer beverage, according to Bart Watson, economist with the Brewers Association. The statistic points to the growing popularity of hard seltzers, hard kombucha, flavored malt beverages and other non-beer products. (more...)

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