ProBrewer Expert Topic • Volume 2025, Issue 03
Packaging for the Craft Brewer
This months Expert Topic provides insight into all aspects of packaging for the craft brewer
supported in part by Lotus Beverage Alliance
Editor's Introduction to Packaging for the Craft Brewer
From the smallest of breweries that only sell beer at the brewery or brewpub to larger. breweries with multi-state distribution, packaging is a critically important part in offering a quality product and the success of the business. Whether it is cans, bottles or kegs, there are many details to consider ensuring you have the proper equipment, packaging design, handling methods and product stability.
The feature article this month looks at how you can make the most of your can label. In an increasingly difficult and competitive beer space, there are simple but important way to optimize the message and visibility of your can in the marketplace.
There are also detailed articles on how to add a pilot brewery, adding automation in the brewhouse, understanding online brewery auctions and much more.
And don’t forget to check out the Packaging section in the ProBrewer Marketplace for all types of packaging equipment for sale both new and used.
Featured Articles in Packaging for the Craft Brewer
The Great Disappearing Bottle
Cans were the laughingstock of craft beer until they weren’t. Long gone are the days where beer cans signified cheapness or a lack of product quality. Once relegated to the world of flavorless, macro lager, cans now signal to consumers cool, fun, and engaging products. With the rise of canned craft beer, however, there is one obvious loser: the once ubiquitous bottle. (more...)
Innovation in Beer Packaging
Innovation in packaging has changed as the beer industry evolved. First it was simple packaging that did not leak, then it was tighter seals and ways to fill and transport. The materials became lighter and more robust. Shapes evolved, and manufacturers found ways to make everything run faster and smoother while delivering a usable customer experience. (more...)
Bag in Box Beer: An Alternative Packaging for Certain Ales
The widespread nature of COVID-19 that began three years ago introduced the concept of “pivoting” for small businesses that needed to grapple with a rapidly changed world. For brewers this widely meant the closure of taprooms and the loss of draft accounts and the change to curbside pickup, home delivery, and extra canning. (more...)
Shifting to Cardboard for Beer Can Packaging
As breweries think about moving beyond plastic can holders and look to alternative packaging, could cardboard holders be next for small beer makers? (more...)
Alternative Packaging – Cardboard and Compostable Can Holders for the Craft Brewer
The social media posts were simple but eye catching. Familiar cans of Heady Topper, the flagship beer of The Alchemist, in a group of four, and bounded together by a plant-based can holder. (more...)
The Can Topper Recycling Dilemma – Not Always Recyclable
Do you know where your plastic can toppers end up? (more...)