Brewing a cold IPA is one thing, but knowing how to manage your team is a whole different skill set all together. And even if you fake it until you make it, you might hit a tipping point where you need more strategic management systems in place to manage a larger team, hold them accountable for their various duties, streamline training processes, maintain expectations, and reward excellent performance in an unbiased manner. Learning how to use a strategic scorecard system to manage your team can help you navigate these uncharted waters.
With over 2 decades of experience in the food and beverage industry, Julie Rhodes is an authority on beverage sales, digital marketing, leadership, and distributor partnership management. She is the owner of Not Your Hobby Marketing Solutions, an educational services, and strategic business consulting company built specifically for growing craft beverage brands, where she teaches small to medium-sized beverage alcohol companies how to work smarter, not harder, in order to achieve long term growth. In addition to being an educator and strategic advisor, she is also a business writer, public speaker, is Cicerone Certified, a national committee chair and local chapter leader within Pink Boots Society, and a mentor for the Brewers Association and on the BA DEI Marketing & Communications Subcommittee, the North American Guild of Beer Writers, the American Cider Association, Women of the Vine & Spirits and multiple state brewery guilds. When not working, you can find her spending time with her husband and two boys in the Rocky Mountains of Colorado or on the couch watching sci-fi movies.