Category: Marketing
News BA Rolls Out New Marketing Campaign to Promote Members During Dry January
The Brewers Association has rolled out a new consumer-facing marketing campaign in an attempt to drive business to its members breweries after the holidays and during “dry January.” The campaign reveals two evolving trends for the BA; marketing directly to the consumer in an effort to drive more business to its members, and promoting the fact that member breweries offer more than just traditional beer
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Expert Topic Innovation in Brewing: A Conversation with Tomme Arthur
Tomme Arthur has been innovating so long in the craft space that he has innovated on his innovations. The brewer behind The Lost Abbey, he has inspired countless brewers and drinkers with his ales of note. Constantly pushing the envelope of flavor, time, and creativity, while staying rooted in history, his beer continue to win awards and the hearts of customers.
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News New SIBA Campaign in UK Allows Consumers to Identify Independent Craft Brewers
A new campaign in the UK, launched by the Society of Independent Brewers and Associates (SIBA), includes a “brewery checker” tool to find out if a brewery is independently owned or owned by a “global company.”
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Expert Topic Designed to Impress: Making Your Brewery a Welcoming Space
The era of simply owning a brewery and expecting people to walk through the doors because there is house-made beer on draft is over. Increased competition and a savvy and curious customer base means putting the customer experience front and center. From top to bottom.
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News Craft Beer Marketing Awards Announce 2024 Winners
The 2024 Craft Beer Marketing Awards (CBMAs) winners were announced recently in an online streamed ceremony. A total of 227 awards were presented in over 20 categories including seltzer, ready-to-drink cocktails, non-alcoholic beer, cider/mead and beer.
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