Category: Marketing Services
Promoting your business and brands
Sponsored WTF, Data?! Numbers = Profits! w/ Pulkit K. Agrawal
Almost every brewery is tracking their data – whether it’s in a spreadsheet, paper logs, or an electronic brewery management system. As breweries start scaling, there are two key areas that brewers and owners start looking at for their products — (1) making consistent quality beer and (2) improving costs over time.
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Expert Topic Managing a Brewery’s Social Media Accounts
Managing the morass of social media apps can be anxiety inducing for even the average user. When it comes to running business social media accounts, however, the pressure ratchets up. Navigating different campaigns across a half-dozen or more idiosyncratic platforms can border on the absurd. There are tools and tricks to help you more effectively engage your audience online.
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News Craft Beer Marketing Awards Now Open for Submissions for 2024 Awards
The Craft Beer Marketing Awards is now accepting submissions for its 2024 awards. The awards are handed out for the best marketing achievements in the global craft beverage industry. Anyone involved in creative marketing and advertising for craft beverage brands such as artists, marketing staff and ad agencies are all welcome to submit their work.
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Sponsored The Art of Collaboration: How to Successfully Partner with a Non-Profit with Chris Geib
The Brewing Industry has always been entrenched in the community, supporting causes by what they do best – bringing people together and making great beer! But is it always beneficial for the brewery and industry partners?
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Sponsored Diversify Where You Pour With Pop-Up Bars with Chris Musil of Coldbreak + Justin Lynch of Arryved POS
Pop-up bars are a growing trend for modern breweries, and taking your taproom to-go is easy with today’s savvy jockey box and tech stack selection. But what’s the value of a taproom on wheels? Join Chris and Justin as they discuss how mobilizing your taproom is good for business:
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Sponsored The Art and Science of Media Relations with Chad Melis of Turn It Up Media
Led by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the marketing collective Turn It Up Media, this presentation will provide a roadmap for breweries to execute an effective media relations strategy.
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Sponsored How to Attract Sponsors for Events or Programs with Meghan Connolly Haupt of MCH Strategy
Sponsorships can be an important revenue stream supporting diverse entities from national sports leagues to local brewery events. In this session, participants will learn essential elements for attracting sponsors and getting maximum revenue. We will cover how to identify good sponsors, how to create mutually beneficial relationships, how to sell sponsorships and more. Participants will leave with a general understanding of sponsorships and gain insight into best practices.
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Sponsored How E-Commerce Can Take Your Brand To The Next Level with Jason Sherman of TapRm
Alcohol e-commerce isn’t just a trend, it’s here to stay — but how can beer and hard seltzer brands fully utilize this sales channel and grow their businesses? Join Jason Sherman, CEO and Founder of TapRm, as he discusses the value of having your own customized e-commerce channel and the many ways it can help your beer brand scale.
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Sponsored Leveraging Events to Grow Your Taproom Business with Laura Lodge of Start A Brewery
As brewery owners and taproom managers, you know you’re supposed to host events. You may even have a staff member dedicated to creating and booking events. But they never seem to live up to expectations – and your regulars and your staff hate them.
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Sponsored Online Advertising and Your Brewery: The Dos and Don’ts So You Don’t Waste Your Money! with Devon Hoffman of Site-Seeker
When it comes to promoting your brewery, digital marketing is the strongest tool you have available to you. And when it comes to Digital Marketing, Advertising is the most powerful way to get in front of as many people as quickly as possible! But, with Advertising, youll be faced with an onslaught of questions. What source works best? Should you spend with Google or Facebook? How far should you reach? Do video, image, or text ads work best? Without the right planning and insight on how to maximize your spend, you could be wasting your money. We’ll walk through how to determine where makes the most sense to Advertise and how to build your ad program to give you the best chance at digital success!
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News Craft Beer Marketing Awards Announce 2022 Medal Winners
The 2022 Craft Beer Marketing Awards (CBMAs) “Crushie” winners have been announced. Part one was announced in a virtual awards ceremony on Thursday, May 28th and the final winners were announced on May 4th Live at the Craft Brewers Conference in Minneapolis, MN.
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