Category: Sales and Marketing
News DSSOLVR Launches Collaboration Beer to Support Asheville’s Rebuilding
DSSOLVR, an Asheville-based craft brewery, has announced the release of Higher Calling, a nationwide collaborative project based on a Hazy IPA recipe brewed to support the rebuilding efforts of the Western North Carolina beer community in the wake of the devastation caused by Hurricane Helene.
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News New SIBA Campaign in UK Allows Consumers to Identify Independent Craft Brewers
A new campaign in the UK, launched by the Society of Independent Brewers and Associates (SIBA), includes a “brewery checker” tool to find out if a brewery is independently owned or owned by a “global company.”
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News Anderson Valley Wins ‘Fair Market Value’ Case Against Beer Wholesaler
Anderson Valley Brewing won a court case against Golden Brands Distributing, a subsidiary of Reyes Holdings, in which the definition and application of “fair market value” was contested. It is a case that puts some guardrails on just how far beer distributors can go when demanding to be paid for a brands distribution rights.
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Expert Topic Designed to Impress: Making Your Brewery a Welcoming Space
The era of simply owning a brewery and expecting people to walk through the doors because there is house-made beer on draft is over. Increased competition and a savvy and curious customer base means putting the customer experience front and center. From top to bottom.
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Expert Topic Building a Better Merch Program
Merchandise has become an important part of a brewery’s business model. Once a logo has been designed and approved, many breweries have printed up shirts, hats, glassware and more to sell even before the first batch of beer is brewed. Once a brewery opens its doors, merchandise takes on a variety of roles. It can be a revenue generator, but it is also a consumer endorsement that they want to wear your brand outside of your walls and share your business with others.
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News Craft Beer Marketing Awards Announce 2024 Winners
The 2024 Craft Beer Marketing Awards (CBMAs) winners were announced recently in an online streamed ceremony. A total of 227 awards were presented in over 20 categories including seltzer, ready-to-drink cocktails, non-alcoholic beer, cider/mead and beer.
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News Hard Fought Franchise Reform Passes in Wyoming
Wyoming Governor Mark Gordon has signed Senate File 0079 (SF 0079), a franchise reform bill into law. The bill has been a long fought and negotiated compromise between the states beer wholesalers and craft brewers to provide some relief to small brewers when terminating a distributor.
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Sponsored “This is Native.” – Collaboration & the Art of Storytelling
Skydance Brewing Co opened their downtown Oklahoma City brewery and taproom in fall 2021 with a lot of local buzz as a Native-owned craft brewery, but owner Jake Keyes felt his full story was not yet being told in their brand and sought to elevate the packaging of their core beers for stronger shelf appeal as they grew distribution.
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Selling Beer and Getting Tap Handles: Distribution Strategy and the “Tapline Mafia” aka Santa Cruz County Beer Distributors
I can’t believe it has been almost 20 years since my cousin Emily and her (then) husband Chad the homebrewer and I opened the doors of Santa Cruz Mountain Brewing, only the 3rd brewery in all of Santa Cruz County, California (there are 15 or so today). Emily and I grew up in the small mountain town of Ben Lomond, California home to redwoods, Henflings (a local biker bar next to the volunteer firehouse) and a strong community of hard working people. It is safe to say that during the 70’s, 80’s and 90’s when Emily and I grew up there were likely 2 tap handles at Henflings Bar: Bud and Bud Light. (back then Coors was a non-union brewery)
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News Chicago Brewseum Rebrands as ‘Beer Culture Center’ with Hopes to Expand
The Chicago Brewseum has officially rebranded itself to the Beer Culture Center. While the non-profit organization currently hosts in-person events at various locations along with virtual programs, their goal is to have a physical home where visitors can take in engaging, interactive exhibits profiling stories of beer history and culture around the world.
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Expert Topic The Brewery That Pickle Beer Built
Pickle beer helped build Martin House Brewing. Located near downtown Fort Worth, the brewery recently celebrated its tenth anniversary, during which time it has grown to become one of the largest independent breweries in Texas and the largest self-distributor. The brewery makes the usual suspects, including an IPA, a Pils, and being the Lone Star State, a Bock of course. But it was a simple and unsuspecting collaboration with a location pickle brand that really helped Martin House grow.
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Expert Topic Considering Recycled Materials For Your Merch
Brewers have an abundance of options when it comes to producing their merch. Coozies, key chains, hoodies, and countless other items carry brewery logos and beer names, all in hopes of capturing the attention of consumers. Many of those would be customers are interested in purchasing things made from recycled materials. Let’s look at how brewers can smartly use recycled materials to create something new and connect with a wider audience base.
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Expert Topic Anderson Valley Builds on Decades of Sustainability
Sustainability is more than a buzz word when it comes to the brewing industry. Beer takes a lot of resources to make and can create a lot of waste. Best practices are top of mind for many brewers and there is always room for improvement.
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Expert Topic Bringing Special Events to a Brewery
There’s a scam email that bounces from brewery to brewery. Someone writes that they want to host a party, loves the place, and wants to throw a big blowout for a birthday or anniversary, or graduation. The emailer is currently out of the country but will take care of the whole bill. But needs the brewery to front some cash, maybe through an app, if that’s OK.
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Expert Topic Non-alcoholic Offerings Make Sense at a Brewery
A well thought out tap list, one with diversity of styles and ABV range is a delight to see at a brewery. It means customers can pick pints or flights that suit a mood or menu. So much focus is put on a brewery’s beer, rightly so, but there is also an appreciation that comes with non-alcoholic offerings.
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Expert Topic Mug Clubs: Two Different Models, Both With One Purpose
Which came first, craft beer or the mug club? An unanswerable question to be sure. For seemingly as long as craft brewers have been operating, they’ve offered customers the option to join a small and exclusive club of supporters. In the 90s, it seemed like every brewpub offered a mug club for their amber ale drinking fans. In the age of the brewery taproom, that pioneering model of craft beer is getting a second look.
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News Craft Beverage Expo Hosts ‘Women in Craft’ Forum
The Craft Beverage Expo & Conference presents the Women in Craft Forum on March 29, 2023, to encourage female-identifying attendees to activate their most treasured ambitions in craft and in life. The theme of this year’s forum, “It’s Time. You’re Ready. Let’s Go.” illuminates pathways for women who want to ignite their post-pandemic energy and rewrite the old rules in ways that can create a fresh new paradigm for the future.
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Sponsored How to Attract Sponsors for Events or Programs with Meghan Connolly Haupt of MCH Strategy
Sponsorships can be an important revenue stream supporting diverse entities from national sports leagues to local brewery events. In this session, participants will learn essential elements for attracting sponsors and getting maximum revenue. We will cover how to identify good sponsors, how to create mutually beneficial relationships, how to sell sponsorships and more. Participants will leave with a general understanding of sponsorships and gain insight into best practices.
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News The Demise of Anchor Brewing – A Wide Angle Perspective
Posted by Tom McCormick | 1 Comment on The Demise of Anchor Brewing – A Wide Angle Perspective
Many questions have been asked since Anchor Brewing announced last week that the iconic brewery was closing. And many reasons have been assigned as to what caused the demise of the beloved San Francisco brewery. But the story, and the outcome is both varied and complex.
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