Category: Brand Building
Expert Topic Innovation in Brewing: A Conversation with Tomme Arthur
Tomme Arthur has been innovating so long in the craft space that he has innovated on his innovations. The brewer behind The Lost Abbey, he has inspired countless brewers and drinkers with his ales of note. Constantly pushing the envelope of flavor, time, and creativity, while staying rooted in history, his beer continue to win awards and the hearts of customers.
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Expert Topic Designed to Impress: Making Your Brewery a Welcoming Space
The era of simply owning a brewery and expecting people to walk through the doors because there is house-made beer on draft is over. Increased competition and a savvy and curious customer base means putting the customer experience front and center. From top to bottom.
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Expert Topic The Best Ways to Make Your Brewery Website Stand Out (and be Helpful)
Having a well built and easy to navigate website is critical for brewery owners. It’s the portal many will use to find your business, to learn about it, and to connect with your brand. To do it right, there are several things to keep in mind.
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Expert Topic Building a Better Merch Program
Merchandise has become an important part of a brewery’s business model. Once a logo has been designed and approved, many breweries have printed up shirts, hats, glassware and more to sell even before the first batch of beer is brewed. Once a brewery opens its doors, merchandise takes on a variety of roles. It can be a revenue generator, but it is also a consumer endorsement that they want to wear your brand outside of your walls and share your business with others.
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News Craft Beer Marketing Awards Announce 2024 Winners
The 2024 Craft Beer Marketing Awards (CBMAs) winners were announced recently in an online streamed ceremony. A total of 227 awards were presented in over 20 categories including seltzer, ready-to-drink cocktails, non-alcoholic beer, cider/mead and beer.
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Sponsored “This is Native.” – Collaboration & the Art of Storytelling
Skydance Brewing Co opened their downtown Oklahoma City brewery and taproom in fall 2021 with a lot of local buzz as a Native-owned craft brewery, but owner Jake Keyes felt his full story was not yet being told in their brand and sought to elevate the packaging of their core beers for stronger shelf appeal as they grew distribution.
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News Chicago Brewseum Rebrands as ‘Beer Culture Center’ with Hopes to Expand
The Chicago Brewseum has officially rebranded itself to the Beer Culture Center. While the non-profit organization currently hosts in-person events at various locations along with virtual programs, their goal is to have a physical home where visitors can take in engaging, interactive exhibits profiling stories of beer history and culture around the world.
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Expert Topic The Brewery That Pickle Beer Built
Pickle beer helped build Martin House Brewing. Located near downtown Fort Worth, the brewery recently celebrated its tenth anniversary, during which time it has grown to become one of the largest independent breweries in Texas and the largest self-distributor. The brewery makes the usual suspects, including an IPA, a Pils, and being the Lone Star State, a Bock of course. But it was a simple and unsuspecting collaboration with a location pickle brand that really helped Martin House grow.
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Expert Topic Anderson Valley Builds on Decades of Sustainability
Sustainability is more than a buzz word when it comes to the brewing industry. Beer takes a lot of resources to make and can create a lot of waste. Best practices are top of mind for many brewers and there is always room for improvement.
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Expert Topic Bringing Special Events to a Brewery
There’s a scam email that bounces from brewery to brewery. Someone writes that they want to host a party, loves the place, and wants to throw a big blowout for a birthday or anniversary, or graduation. The emailer is currently out of the country but will take care of the whole bill. But needs the brewery to front some cash, maybe through an app, if that’s OK.
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Expert Topic Non-alcoholic Offerings Make Sense at a Brewery
A well thought out tap list, one with diversity of styles and ABV range is a delight to see at a brewery. It means customers can pick pints or flights that suit a mood or menu. So much focus is put on a brewery’s beer, rightly so, but there is also an appreciation that comes with non-alcoholic offerings.
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News Craft Beverage Expo Hosts ‘Women in Craft’ Forum
The Craft Beverage Expo & Conference presents the Women in Craft Forum on March 29, 2023, to encourage female-identifying attendees to activate their most treasured ambitions in craft and in life. The theme of this year’s forum, “It’s Time. You’re Ready. Let’s Go.” illuminates pathways for women who want to ignite their post-pandemic energy and rewrite the old rules in ways that can create a fresh new paradigm for the future.
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News Taproom Aesthetics: How To Design A Space That Draws In Customers
When Melissa Romano walks into a brewery taproom, her eyes don’t seek out the tap list. A graduate of the Cornell University College of Architecture and former professional architect, Romano instead stops to consider her first impression of the space. “I think when you walk in the front door for the first time, whether it’s how the staff greets you, or what the doormat looks like, or what’s displayed on a merchandise wall in front of you, your first impression is really going to set the tone for your experience,” she says.
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News Craft Beer Marketing Awards Announce 2021 ‘Industry People of the Year’
The Craft Beer Marketing Awards (CBMAS) announced its CBMAS ‘Industry People of the Year’ awards for its 2021 award season. These ‘Industry People of the Year’ awards are voted on annually at the end of each CBMAS awards season by the global panel of CBMAS judges.
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News Nick Warming, Boss at Southern Bay Brewery in Australia Resigns after Non-Alcoholic Beer ‘Gay Lemonade’ Comment Backlash
Nick Warming, the boss at Southern Bay Brewery, has been forced to resign after he joked that non-alcoholic beer should be called ‘gay lemonade.’ Warming, CEO received angry backlash on social media to a post he had shared on the firm’s Facebook page.
The post, a meme of an old boxer with the caption: “Non-alcoholic beer. You mean gay lemonade?”
In response to criticism, the now former boss of the Australian company said: “I have resigned as CEO of Southern Bay Brewing Co. The board have accepted my resignation with immediate effect.”
Via: LAD Bible
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News The Demise of Anchor Brewing – A Wide Angle Perspective
Posted by Tom McCormick | 1 Comment on The Demise of Anchor Brewing – A Wide Angle Perspective
Many questions have been asked since Anchor Brewing announced last week that the iconic brewery was closing. And many reasons have been assigned as to what caused the demise of the beloved San Francisco brewery. But the story, and the outcome is both varied and complex.
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