Category: Branded Merchandise
Expert Topic Building a Better Merch Program
Merchandise has become an important part of a brewery’s business model. Once a logo has been designed and approved, many breweries have printed up shirts, hats, glassware and more to sell even before the first batch of beer is brewed. Once a brewery opens its doors, merchandise takes on a variety of roles. It can be a revenue generator, but it is also a consumer endorsement that they want to wear your brand outside of your walls and share your business with others.
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Expert Topic Considering Recycled Materials For Your Merch
Brewers have an abundance of options when it comes to producing their merch. Coozies, key chains, hoodies, and countless other items carry brewery logos and beer names, all in hopes of capturing the attention of consumers. Many of those would be customers are interested in purchasing things made from recycled materials. Let’s look at how brewers can smartly use recycled materials to create something new and connect with a wider audience base.
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Expert Topic Mug Clubs: Two Different Models, Both With One Purpose
Which came first, craft beer or the mug club? An unanswerable question to be sure. For seemingly as long as craft brewers have been operating, they’ve offered customers the option to join a small and exclusive club of supporters. In the 90s, it seemed like every brewpub offered a mug club for their amber ale drinking fans. In the age of the brewery taproom, that pioneering model of craft beer is getting a second look.
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News Taproom Aesthetics: How To Design A Space That Draws In Customers
When Melissa Romano walks into a brewery taproom, her eyes don’t seek out the tap list. A graduate of the Cornell University College of Architecture and former professional architect, Romano instead stops to consider her first impression of the space. “I think when you walk in the front door for the first time, whether it’s how the staff greets you, or what the doormat looks like, or what’s displayed on a merchandise wall in front of you, your first impression is really going to set the tone for your experience,” she says.
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Expert Topic Selecting the Best Merchandise to Represent Your Brewery
Merchandise has become so important in the beer industry that some breweries will design and release t-shirts and hats long before the first fermenters are ever installed. To be sure, having the right merchandise can strengthen consumer bonds, raise outside awareness, and add to the company’s bottom line.
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Sponsored After the Medal – How to Maximize Your Brewery Competition Wins
Posted sponsored by Beer Edge
There is a lot of time, energy, resources and money that goes into making beers for a competition. Then there is the waiting for the judging to commence, and then the nail biting that comes when winners are announced.
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Expert Topic An Exit Strategy: Questions to Consider Before Closing Up Shop
The small business survival rate can be terrifying to people contemplating opening their own shop. According to the United States Bureau of Labor Statistics, approximately 20 percent of small businesses in this country fail within their first year of operation. By the end of year five, half have closed. And these stats were before the pandemic took its toll on already strained businesses.
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News ‘Small Brewery Sunday’ Slated for Nov. 29th
Small Brewery Sunday will return for a second year on Nov. 29. The national beer holiday, created by the Brewers Association (BA), encourages beer lovers to celebrate on the Sunday after Thanksgiving and support local breweries, brewpubs, and taprooms throughout the holiday season and beyond.
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